Portfolio
Tender writing: an underappreciated art form
You’ve read the RFP cover to cover, assembled your crack team and started to dream of establishing a fruitful, long-term relationship with your ideal client.
Then you read your first draft. It’s packed with dense, technical language, industry jargon, and long, difficult sentences that bury the point.
If you don’t fix it, you could be handing the win to your competitors.
Client case study: a technical blog on private credit
During a period of market uncertainty, this client needed to reassure their customers about the strength of their investment strategy. Challenge accepted!
Is good content worth the investment?
Have you ever visited a website that just felt “off”? How about a clunky email that left you wondering what step to take next?
You probably ended up less likely to use that business in future.
